About Us

Fit For Sport are the UK’s experts in Engaging and Educating children, young people and families through activity, and have been doing this for over 25 years . We do this through our Train, Support and Delivery models

  • We train individuals to work across a range of settings that deliver children and young people activities.
  • We support all settings that deliver children and young people’s activities through resources and management systems.
  • We deliver children’s and young people’s activities across a number of sectors which include: Education, Health & Fitness, Voluntary, Leisure and Sport.

We believe we can make a difference to the UK’s health and activity levels by committing to engaging and educating children, young people and their families on the benefits of leading a healthy lifestyle. We do this by delivering our company values throughout all our activities and encouraging all to adopt our SAS (Simple, Achievable and Sustainable) approach.


  • We will endeavour to make all our activities FUN
  • We will always be ENTHUSIASTIC
  • We will always respect that we are ROLE MODELS
  • We will at all times be PROFESSIONAL
  • We will always respect and value your TRUST
  • We will at all times promote a HEALTHY LIFESTYLE


  • 1 million children and 3,500 schools engaged in the Fitter Schools Challenge
  • 100,000 children engaged during the school holidays activity camps
  • 23% of activity leaders in the UK are trained by Fit For Sport
  • 15,000 Ian Wright Fitter Families Books co-written with Dean Horridge (Founder-CEO - Fit For Sport)
  • Fit For Sport Legacy Games awarded coveted “Inspired by 2012” from the Cabinet Office
  • Working with over 250 schools each week- keeping over 250,000 children active
  • 39% average increase in activity levels of children taking part in School activities
  • Channel 4 documentary working with Unfit Kids
  • Successful Sport England pilot project Engage to Compete engaging over 20,000 children
  • UK Active Flame Award Winners 2014 ‘Inspiring a Generation’

For more information on Fit For Sport visit www.fitforsport.co.uk or call 020 8742 4990

Fit For Sport are the UK's experts in Engaging and Educating children, young people and families through activity, and have been doing this for over 20 years.

Fit For Sport pioneered the Fitter Schools UK Challenge which was launched in 2007. The Challenge has since been completed by over 1 million children in over 6,000 schools, with high profile Ambassadors supporting the Challenge including Ian Wright MBE and Roger Black OBE.

The Challenge was available to over 33,000 primary, secondary, special needs state & independent schools across the UK. The Challenge was FREE and focuses the whole school offering healthy competition but most importantly engages all.

Each school received a Challenge Pack including Comprehensive Challenge instructions, Score Sheets, Risk Assessments, Weekly Activity Chart, Simple tips, sample planners, sample activities and a range of simple activity ideas in which everyone can participate to assist with the challenge scores. Results showed significant improvements in activity and fitness levels

The results show an average improvement in children’s fitness of 12.8%-14.5% each year, with reliability testing and validity being completed by University Research Departments and Independent Evaluators.

The physical activity challenges that the children carry out are simple and easy to participate in. They provide challenges that young people can attempt, practice and then attempt again to see if they can improve their scores. They are designed to provide a baseline score for each individual taking up the challenges, which they can try and beat over any period of time.

The challenges require a combination of skill and aspects of physical fitness, they provide real challenges for children and young people that with regular practising and effective support/teaching will lead to personal improvement. The challenges are as follows:

  • Throw and Catch Challenge which requires good hand / eye co-ordination and some muscular endurance
  • Jumping challenge that requires rhythm, physical co-ordination and power
  • Running which requires agility and cardio-vascular endurance

The young person will be able to see gains in what they would term fitness and feel the improvements they make. Through carrying out the challenges the children will be able to recognise and explain some concepts and ideas that are part of training, fitness and well-being such as interval training, circuit training, muscular and cardiovascular endurance or stamina and speed & strength power training.


In 2014, Fit For Sport conducted a simple test to assess key attributes of health-related fitness of children in 80 primary schools across the UK.

67% of children who took the test did not meet the fitness level to be considered sufficiently active and physically literate by Fit For Sport – based upon data collected from over 10,000 children and work completed with teachers, children’s activity professionals and experts to calculate the recommended health-related fitness levels for particular age ranges.

Each child completed three timed physical activity challenges (which vary in difficulty depending on the age range). The Activity Challenge assessed their hand-eye/physical co-ordination, muscular endurance, power and cardio-vascular endurance through simple catching, jumping and running activities. The challenge tests key attributes of physical literacy and movement and require a combination of skill and aspects of physical fitness – providing a good indication of their overall fitness and activity levels.

The results were placed into three categories - Bronze, Silver, and Gold - to represent the levels expected of their age group. Those children falling into the Gold category met recommended levels of fitness set by children’s activity experts, and children in the Silver category were not able to meet the required levels in at least two of the three challenges. Those children in the Bronze category were significantly below recommended levels of fitness in at least two of the challenges, meaning their fitness levels were deemed to be a cause for concern.

Only 36% of Yr 1-2 children (5-7yrs) assessed fell into the ‘Gold’ category, indicating that they were at an adequate level of fitness. The lowest results were recorded in stamina and co-ordination activities.

32% of the children aged 8-11yrs were at an adequate level of fitness for their age group, with higher percentages in the Bronze category. The lowest results were recorded in challenges that test stamina and agility.

Read the full report – Challenging Children’s Inactivity